"The customers are the most important to us, we try to look at the situation from their point of view - what they need, what functions their garment will perform, under what conditions and in what temperature range the clothing will be worn. We do a rigorous analysis - we put everything on a scientific basis, and that's how we decide what design, materials and construction we will use. Clothes should be beautiful, comfortable and functional, they should be like a second skin - light, comfortable, breathable, waterproof."